Email marketing is the oldest but one of the most effective ways of marketing. It is basically a form of marketing technique in which businesses focus on sending attractive emails to the targeted audiences and grabbing their attention. Besides its strength of attracting a wide range of target audiences, it is also the most affordable form of marketing in the current times. In the era where businesses are spending lots on ads, content creation and influencer marketing, in comparison to this, it is a cheaper form of marketing. But before accelerating email marketing into the business, it is also essential to know what email marketing is and how email marketing works for a better result and higher customer engagement.
What Is Email Marketing?
As said earlier, email marketing is a type of digitalised communication that helps promote products, brands, or services. Email marketing does not only focus on introducing or promoting a specific product; it covers a wide range of activities, such as informing about the product and sending personalised mails and reminders. Such practices offered by a business assure personalised customer attention and deliver consistent engagement.
According to a 2024 Edelman DXI study for Mailchimp:
- 95% of marketers agree email marketing delivers excellent ROI.
- 9 out of 10 marketers say email marketing is essential to their overall marketing strategy.
- 4 in 5 customers still prefer receiving updates through email.
With revenue from email marketing projected to grow by 287% worldwide between 2024 and 2032, there’s no better time to invest in this powerful channel.
How Email Marketing Works
While going forward towards the implementation of email marketing, it is also important to understand how it actually works. We at Go Tech have always been through customers that handle it without even knowing the exact steps and get zero or minimum results. Therefore, to resolve this, here’s a well-explained step for how email marketing works:
Step 1: Building a Targeted Email List:
At the initial stage, businesses have to collect emails from several sources, like social media platforms, website sign-ups, or lead magnets. While collecting the email-related data, make sure that you rely on a permission-based approach that complies with applicable data privacy laws.
Step 2: Segmentation and Personalization:
Once a business has collected data, segment it on the basis of demographics, past purchases and behaviour. Segmentation helps marketers send personalised, relevant emails to every selected group. This eventually results in higher engagement and better conversions.
Step 3: Crafting the Email Content:
An impactful campaign specifically combines a compelling subject line, persuasive copy and engaging visuals. Therefore, the next goal is to deliver value, whether it’s sharing insights, discounts, or exclusive access to new products.
Step 4: Automation and Tracking:
There are several email marketing tools on the market, like HubSpot, that offer you an automated sending process for your emails. This makes marketing effortless and intelligent. Besides this, it also offers you meaningful insights about email marketing. With the help of these tools, you can identify which emails elicited greater interest or determine the optimal time for email openings.
These capabilities make your email marketing process more efficient and make it both scalable and measurable.
A Brief History of Email Marketing
The story of email marketing was started in early 1971, by Ray Tomlinson. He was the first person to send email, which unknowingly became a global revolution in terms of digital marketing and communication.
Then in 1978, an employee at Digital Equipment Corporation, named Gary Thuerk, sent the first-ever commercial marketing mail to 400 people. This eventually became the first email marketing campaign that nearly generated $13 million in sales. This proves that email marketing can potentially become an impactful marketing channel.
A few years later, during a period of constant digital innovation, the industry developed the idea of sending emails effortlessly. This introduced the concept of using automated tools, strategic segmentation and analytics in email marketing. This gave an impressive transformation to the marketing industry by giving them an actual measure of the interested customers from the list and made email marketing a part of effective marketing techniques in the world.
Advantages of Email Marketing
Email marketing specifically offers a perfect blend of affordability, flexibility, and impactful results. Here are some of the common benefits of Email marketing that any business should look into:
- High ROI: For every $1 spent, businesses can expect an average return of $36.
- Direct Connection: Emails land straight in the user’s inbox — no algorithm interference.
- Personalization: Campaigns can be customized for each subscriber, enhancing relevance and trust.
- Automation-Friendly: Tools allow you to set triggers for sending emails based on user activity.
- Measurable Results: Every open, click, and conversion can be tracked, helping refine strategy.
At Go Tech solutions, we offer highly intelligent and experienced digital marketing experts, who use segmentation strategies and data analytics to ensure that every email marketing campaign reaches the right people at the right time.
Go Tech Solutions: Your go-to spot for strategic email marketing
If you are looking for a marketing agency that knows precisely how to write, send, and target emails at the right time, Go Tech is the ideal choice. With our great expertise in digital marketing, we offer cutting-edge email marketing services, which reach the right audience at the right time. Besides this, we also offer a wide range of other digital marketing services, like:
Social media marketing: Handling all your social media platforms, including Instagram, Facebook and X.
SEO marketing: Making your website and its content visible on the top in the search engines
Website Generation: Creating highly optimised and impressive website for your business
Software development: Offering you customised software as per business needs and capabilities.
There are numerous other benefits associated with it. With such capabilities, we can be an all-in-one IT solution. We are here for all your IT related problems, offering expert solutions.
Conclusion
Email marketing isn’t about sending mail to a targeted audience. It’s more about building trust and lasting relationships. When your email marketing is executed in a strategic way, it can become your business’s strength and constant pillar.
At Go Tech Solutions, we specialise in creating data-driven, result-orientated email marketing campaigns. These campaigns come with the capability of transforming the inboxes into conversion channels. If you’re ready to take your email marketing to the next level, connect with our experts at Go Tech Solutions and watch your business grow through the power of digital engagement.