Google’s Ads Chief Lays Out UCP Expansion and New AI Mode Ad Formats

In early 2026, Google’s Vice President of Ads and Commerce, Vidhya Srinivasan, published her third annual letter to advertisers, mapping out how the company plans

In early 2026, Google’s Vice President of Ads and Commerce, Vidhya Srinivasan, published her third annual letter to advertisers, mapping out how the company plans